Novilla Strategy Launch: Redefining the 4.0 Beauty Sense Era

 


On 12 June at 8pm, Novilla 2022 Smart Beauty Bedroom Strategy and New Product Launch was officially opened online. The launch of Novilla Smart Beauty Bedroom, the first "eco-connected + smart-connected" new generation of home based beauty smart scenario, redefines the new era of micro-ecological skincare with the 4.0 beauty sleep concept.


In the past, Novilla has been dedicated to researching how to "sleep better", and has achieved remarkable results and recognition. Now, it is clear that Novilla ambition goes beyond "sleeping well", with the entire launch event revolving around "how to sleep better".


During the event, Mr Ken, General Manager of Novilla, shared his amazing journey from "finding beauty" to "making beauty" and said, "I personally believe that I personally believe that technology is the key to improving the essence of human life in the future, and the essence needs technology to solve the pain points of users".


After years of exploration, and with the opportunity of a strategic partnership with XCOR Space, Novilla, together with MVM Life Sciences and Hongmeng Smartlink, has developed a new generation of home based beauty smart scenarios with ecological connectivity and intelligent connectivity.


So, what exactly is "eco-connectivity + smart connectivity"?


The protagonist of this new product launch, the Photosynthesis Beauty Dream Renewal Machine, is the result of Novilla's joint research and development with MVATM Life Sciences on oxygen chamber reverse space technology, which concentrates the hyperbaric oxygen chamber into the Photosynthesis Beauty Dream Renewal Machine at a ratio of 100:1, enabling the ecological interconnection of various products in the 20 cubic metre micro-ecological space.


The PhotoMedica Dream Resurfacing Machine adopts the most cutting-edge MVATM life science technology (Magnetic Energy Vector Layered Frontier Oxidation Technology), which has been awarded a national invention patent and has become a Hongmeng Smart Link certified product, enabling intelligent interconnection in the space. Also, certified by authoritative dermatologists and tested in clinical trials, the technology produces special hydroxide ions that improve sleep while changing the environment to affect skin quality.


During sleep, Novilla's photo-aligning Beauty Restorer actively releases sleep-aiding factors, which are safe and non-stimulating and promote the absorption of beauty ingredients; combined with Hongmeng Smart Connect, it can link up with the photo-aligning Beauty Restorer by monitoring the environment, physical data and the user's sleep habits, thus triggering the glowing mode and forming a closed loop of smart bedding products.


The Novilla Smart Beauty Bedroom takes the photo-combined beauty machine as its core, linking the beauty bed, beauty cushion, beauty pillow and beauty four-piece set in the bedroom to multiply the skin care effect, creating an intelligent beauty space with perfect integration of micro-ecological black technology skin care, smart connectivity and ecological connectivity, realising beauty while you sleep, giving you beautiful dreams and looking good!


From the perspective of industry trends and market data, Mr. Wendy, Deputy General Manager of Novilla Home, believes that "sleeping while looking beautiful" is the fifth stage of sleep in the United States, and the users of Novilla and the beauty industry are highly overlapping. Novilla's mission is to create what the times demand, so Novilla decided to enter the beauty industry with "beauty sleep", which is the new track of Novilla.


Based on an in-depth study of users' lifestyles, the pain points of consumers' "beauty sleep" are mainly focused on "no time, no solution". Currently, the smart bedrooms on the market only have a single "sleep aid" mode.


In Novilla's intelligent beauty bedroom, through the micro-ecological skin care system + intelligent interconnection, not only can enhance deep sleep, so that people can fall asleep more easily and recover faster; but also can rejuvenate the skin, while sleeping, can achieve the effect of skin care, bringing a new sleep experience.


Not only does this turn the home industry's imagination of traditional sleep scenarios upside down, it is also Novilla's most significant innovation step to date!


The final part of the launch was a detailed product explanation by Ms Joanne, Novilla's Home Beauty Product Director.


As the intelligent beauty hub of the Smart Beauty Bedroom, the Photomix Dream Renewal Machine's own unique hydroxide ion technology works directly on the skin to achieve micro-ecological skincare renewal and sleep aid, while also stimulating sleep-specific HA-activated hyaluronic acid to deeply promote the absorption of skincare ingredients and revitalise youthful beauty.


It is with this in mind that each of the complementary products developed in the Smart Beauty Bedroom can be activated by the Photosynthetic Beauty Dream Resurfacing Machine to achieve multiple, overlapping skin resurfacing effects.


The Beauty Sonic mattress is being relaunched. It is very different from ordinary mattresses, it uses the black technology of levitating sound waves, which can adjust the energy demand of the body's microstructure in real time, improving the vital circulation of the whole muscle, linking with Novilla's intelligent beauty bedroom to repair and revitalise young and beautiful skin, forming a 5 times high luxury overlapping activation!


Sleeping for beauty promotes the internal and external micro-ecological circulation of the body, outside, the photo-emulsification machine overlays and inside, the Beauty Sonic mattress improves the circulation of the body, creating a panoramic intelligent beauty bedroom.

Novilla: redefining the 4.0 beauty sleep era


At the end of the launch event, the launch price of Novilla was announced, with the launch package costing US$299 during the trial period of the new shop, and details of which can be experienced in person at the first Novilla intelligent beauty bedroom!


In the future, Novilla will redefine the era of 4.0 beauty sleep, awakening people's awareness and pursuit of beauty, and creating a new track of "beauty sleep + beauty" by joining hands with UW, Hongmeng Smart, MVATM life sciences, dermatology medical experts and other industry leaders.


As an enterprise specializing in bedding/van sleep, production and sales, Novilla has the vision of "synchronizing with the world, leading China and becoming the leader in global space materials". Its core product, the "Precise Synchronized Alignment Series", is widely used in interior furniture, eco-doors and siding, and is favored and chosen by high-end custom home furnishing companies. After 27 years of development, Novilla has taken the lead or participated in making or revising more than 50 national/industry standards, applied for more than 30 national patents, and continued to promote the information and intelligence construction of the company. intelligent three-dimensional warehouses with a scale of more than twenty meters high, establishing a bedding/van sleep intelligent manufacturing supply chain system, integrated management of upstream and downstream enterprises and various links of the whole industry chain, forming a complete end-to-end closed loop with strong market competitiveness.

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